"How Obama Did It"

"How Obama Really Did It" is an article that describes Obama's use of social networking to his advantage in his presidential campaign.

The topic discussed in the article was the success of Obama’s methods of using a social network was critical in his success during the primary elections on March 4th. About 104,000 Texans had joined Obama's social networking site, called MyBO. MyBO and the main campaign site made it easy to donate money, which is needed to pay for a campaign’s advertising and staff. The month before, a senator from Illinois had gathered $55 million in donations in one month. One reason for this success was the fact that Americans are more comfortable with social networking technologies, which are much more advanced nowadays. Obama’s campaign also used the viral internet to introduce people online to the site. To aid this, the campaign posted and linked to different forms of multimedia created by supporters, such as his videos of his speeches along with a music video set to his speech. The campaign also used text messages to ensure that Obama was well-known on other social networking sites, such as Facebook, MySpace, and Twitter. This resulted in around 50,000 Obama supporters who kept track of his posts.